Selling Your Louisville Home

Sell your home with Oak and Palm Realty

When you list with us you get high-end local service with lowered commissions. We save home sellers thousands over traditional brokerages.

Sacrifice nothing but the high commission

We are a local full-service brokerage and provide you with outstanding service

See your savings below!

Select Scenario:

We list your home and another Broker brings the Buyer you pay 4%
We find the Buyer and there is no other agent involved our commission is only 3.5%
You find the Buyer and no other agent is involved we will write the offer and stay with you through closing you will pay us 2%

Select Your Home's Sale Price:

Sale Price: 

Your fee when you list with a typical agent (6%): $12,000

Your fee when you list with Oak and Palm Realty (3.5%): $8,000

Your Projected Savings: $4,000

A better way to sell your home.


Upfront discounted commission with full service and no hidden fees


Free comparative market analysis and pricing recommendation


Get listed on the Naples area MLS, and distribution on every area real estate website including all brokerages


Professionally run public open houses


Skilled & experienced negotiation to achieve top price


Work directly with one of the top selling Real Estate Brokers in Naples


You will get recommendations for making your home show ready


We will provide high-definition dynamic range photos of your home


Emails targeted to area real estate agents


We will provide you with detailed feedback


You get regular updates with real data on how your listing is performing


Receive ongoing analyses and discussions of market conditions


We provide expert support for both the inspection and the appraisal


Skilled & experienced negotiation to achieve top price


Closing Logistics & Communication (with Closing Attorney, Buyer Agent, Inspectors)


Zero upfront costs. Zero hidden fees

Selling Your Naples Area Home?

Why use John Brady to represent you in the home selling process?

Experienced: We have years of real estate experience from new home builder sales to resale.

Connected: Full-time agent in the local real estate community with a vast network of buyers and sellers.

Service with Results: Step-by-step assistance, helping you sell your property for the highest possible price and under the best terms.

Knowledgeable: Expert area knowledge. Local resident realtor in Naples

Getting Started

The first time we meet, we will discuss what your selling objectives are. This is a good time to ask questions, and I will give you an idea of what to expect during the selling process. We will discuss preliminary ideas for pricing and house preparations. I will provide you with a complete Comparative Marketing Analysis (CMA) for your property.

You're ready to Sell Your Home

Once you decide you are ready, we will review and sign a standard Listing Agreement. We will also complete all of the mandatory disclosure forms. I will arrange for any necessary inspections.

Preparing Home/Property

Before putting your home on the market, we want to ensure it is most attractive to potential buyers. Knowing how to showcase and accentuate the best features of your home, without incurring unnecessary expense, is at the core of what I do. I will provide you with a detailed Home Preparation Consultation and a Selling Tips Sheet. As we walk through your property, we will discuss minor repairs, curb appeal tips, staging, and making your property feel welcoming to potential buyers. If staging is necessary, I will share some options based on your property.

Determining List Price

Pricing your home competitively, at the start, will create more activity among brokers and buyers and lead to a more successful sale. 

Establishing the value and list price for your property involves researching and comparing similar properties and weighing factors including location, condition, amenities, and market conditions. We will arrive at a competitive price aimed at generating strong buyer activity.

Marketing Your Home

Understanding where buyers come from allows me to market your property competitively. Creating excitement in the marketplace through consistent and aggressive marketing efforts and integrating online and offline efforts is key to a successful sale. My maximum exposure marketing plan includes: Comprehensive Internet marketing through our site,,,, and dozens others. 

Also, public open houses & brokers tours, yard signage, and property feature sheet; local newspaper ads; sales agent network; and customized property marketing. I will remain in constant communication with you and give you progress reports on showings and all activity.

Processing the Sale & Closing

The complexities of processing transactional documents will be made very easy for you through my continuous guidance and communication. I will review all offers and terms of each offer with you and negotiate on your behalf so that you obtain the highest possible price for your home while limiting your exposure and protecting your bests interests. 

Once your home is in escrow I will prepare all seller required disclosures and reports, attend appraisal with recent comparables to support your purchase price, and make sure all contingencies and repair requests are removed in a timely manner per the contract. Communication between us is imperative and I can assure you that you will be informed every step of the way.

Close of Escrow

Congratulations, you have now sold your home! I will provide you with helpful moving hints and also be there to answer any questions. I am always available to help you should a question arise after the close of escrow and I want to ensure that you are 100% satisfied.

You're home with us!

Contact us to see how much Oak and Palm Realty can save you when you list with us.